Yaniv Leibovich has 15 years of public relations experience. He started his career at the IDF Spokesperson’s Unit, and later became a partner at a major Israeli public relations firm. There, he managed three different divisions, personally handling the launch and growth of what would become prominent companies. Most notably, he was liaison to Get Taxi, later known as Gett, which meant navigating expansions and international launches on various sites around the world. In 2018, Leibovich decided to go independent, starting his own boutique office. Since then, he has been catering to a wide array of clients in different fields and major brands.